Our Marketing Support Services include:

Promotional Support

• Warehousing and management of promotional material, prizes, gifts, etc.
• Break bulk operations for the distribution of promotional and other material.
• Distribution via air and road freight anywhere in South Africa and beyond
• Logistical Support
• POS distribution and management
• Customer liaison
• Results monitoring, recording and reporting

Market Research

• Consumer research conducted with the end user / consumer
• Customer research to ascertain their opinion of concepts / products / activities. This can then also be overlaid and compared to the consumer research.

Database Management

• Database conceptualisation and development
• Data capture: Data can be acquired using one or any combination of paper based questionnaire captured using conventional manual data capturers and / or digital scanning, GSM collection of data via cellular phone, web-based questionnaires, mystery shopper programmes, email, and call centre contact.
• Data maintenance: As data deteriorates on average by 25% per annum, it must be continuously updated.
• Programming: User-friendly front ends allow client access and customised routine data mining of databases. These are designed and programmed to compliment and integrate into your existing systems.
• Data Mining

All program concepts and designs consider the need to ensure simple interface with your existing systems. Our I.T. specialists will also undertake the development of specialised, unique programs or software to meet your specific requirements.

Business to Business Applications

• Web design / enablement: we will web enable your databases and if necessary also assist with the design of web sites.
• Reporting: We will extract and distribute live or periodic updates to you at agreed intervals

Direct Communication

• Targeted communication on a business-to-business or business-to-consumer basis is facilitated by our database mining tools.
• Email: Profiling of recipients before sending campaign-driven, automated, generic or personalised email messaging to your database.
• SMS: This is one of the most powerful, cost-effective channels of communication in South Africa, consistently producing very good responses to well-directed direct marketing campaigns.
• Facsimile: We have the capability to fax generic information to large numbers of people. This service is utilised when other channels are not suited to the type of communication.
• Fulfilment: This service entails base stationery stock management, variable over printing and personalisation, parcel content personalisation and postage or freighting as required by our partner.
• Outsourced Contact Centre: We offer a fully fledged customer service centre for either inbound or outbound calls.
• Response Management: Our trained professionals can handle response management from campaigns, mailings, or offers to trained professionals on behalf of your human resources staff, freeing them to handle their day-to-day responsibilities. Customer and / or consumer responses are all managed and logged into a database for future segmentation, analysis and mining.

Customer Contact Centre

• Inbound Contact Centre Services
  Customer care
  Help desk
  Service desk
  Sales
  
• Outbound Contact Centre Services
  Customer research
  Consumer research
  Data verification & cleansing
  Customer satisfaction measurement